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Mike

Brainiac - Database of 150 cognitive biases that control our decisions

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AI Founder - by Kickstart Side Hustle
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Brainiac is a database of 150 cognitive biases, principles & models.
Every single bias includes a sketch, description, possible applications and more

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Mike
Maker
Hey Everyone! I'm Michal, and this is Brainiac. I've got into marketing because it was closely connected to psychology, For the last 6 months I've been developing a paid new newsletter, showcasing viral marketing case studies, where I showed the strategies, tools and psychology behind every virality. People really loved the psychology part, that's how I got inspired and created this list. Every single bias includes: - a sketch, - short description, - long description, - possible application ~3 - real life examples - category - impact (1-5) - action (most influential/ implement today). PROMO CODE for 20% off for the next 3 days is "phphph" I hope you'll find it useful! Michal
Mike
Maker
@michal_kankowski @prajwal_suhas_p1 at the checkout there should be a "discount code" option - just added this field. Forgot about it erlier
Vladimír Seman
@michal_kankowski that looks super-cool, i am sure i get biased pretty often. this could help me :-)
Mike
Maker
@michal_kankowski @vladojsem After collecting all of those biases, I've found much more aware of my own and other people actions - which is bonkers! I went to a party and could see the patterns everywhere. It was both sad and satisfying at the same time. Sad, because I realised something very crucial about humans - that we're all both exactatly the same and different at the same time. Anyway... that's the theme for another talk
Mike
Maker
Nat Lev
@michal_kankowski missed the 3 day promo, any chance I can get seconds? Pretty please? Product looks awesome!
Ryan Hoover
I'm into this stuff. My favorite page on Wikipedia: List of cognitive biases
Mike
Maker
@rrhoover Oh shit, it's you! Anyway, ye, I have this page bookmarked for a year or 2 now. This is also another bible from this topic: https://busterbenson.com/piles/c... And thank you for the Hooked, book! This one had a great influence on me as well
Michael Lajlev
@rrhoover Great resource. Thanks 👌
Mike
Maker
@rrhoover @lajlev You're welcome!
Alexander Fournier
Witam Michal, i really like the idea behind this plattform. The psychological effects are unknown to many marketers and i hope there will be more in the future. Tell me how do you rate the impact?
Mike
Maker
@fresh_food Witam Alex! I rate the impact using my own personal opinion. Some bias/effect have a different influence on user. e.g. Von Restorff Effect (Things that stand out are more memorable- used by dollar shave club, old spice etc) has a much better impact than Visual hierarchy (The principle of arranging elements to show their order of importance)
Chris Dancy
Without looking I KNEW this was going to be in Airtable
Mike
Maker
@chrisdancy1 yea... airtable has become quite popular recently
Waqar Khan
Unreachable website
Mike
Maker
@waqarkh4n Have checked several times now, and seems everything works. Could you email me at salut@kickstartsidehustle.com
Waqar Khan
Got it working on WiFi but still doesn't work on cellular data. Welcome to India!
Mike
Maker
@waqarkh4n I might change to a lighter server, but it will take a 2~ months or so
BrainyTab
I liked it but I might be biased :) If you'll allow a shameless plug, I built BrainyTab, a browser extension that explains a Cognitive Bias, Mental Model or Dark Pattern every time you open a new tab to help improve your decision-making process.
Mike
Maker
@getbrainytab I love this extension! - but I might be biased xD added to my browser
BrainyTab
@michal_kankowski such a fantastic topic. best of luck with Brainiac. Happy to help if I can; let me know.
Mike
Maker
Nabeel Khan
This looks super cool @michal_kankowski
Mike
Maker
Bogdan Ionita
This is so cool, Mike!
Mike
Maker
Russell Brooksbank
Looks great, have been looking to use something like this.
Mike
Maker
@russell_brooksbank Ye, I was in a similar situation. Every book showed 3-25 biases at max, and usually most of them were the same. This is my little guide now
Nick DiBucci
This site just keeps getting better!
Mike
Maker
@nickdibucci Haha, thanks!
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