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p/pencil-4Use AI to generate video ad ideas that learn to perform
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Chris Messina

Pencil - AI ads that win

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Tired of iterating for months to find a winning ad? Only to start all over again once creative fatigue sets in? Pencil uses AI to generate completely new ads from your existing set and updates them automatically so your design team can focus elsewhere.

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Saahil Kapoor
looks very interesting...will surely give it a shot
Will Hanschell
Maker
@saahilkapoor3 awesome, look forward to getting you set up
James Chadwick
Maker
As a cofounder of Pencil I'm biased I admit, but YES I would recommend everybody who runs Facebook or Instagram ads to try this new tool. It both generates unlimited video ads, but also learns to improve them, week by week. You really can now use Creative AI to test new ideas and continuously improve your ROAS. Enjoy!
Will Hanschell
Maker
Hey Hunters πŸ‘‹ excited to share Pencil here and grateful to be hunted by @chrismessina! We started Pencil because we were excited by the idea of machine creativity - but we're here to help you grow your businesses. Ad ideas you mightn't have thought of, on tap. A tool to play on your side of the algorithms underlying the internet. Thanks for your support and looking forward to hearing your feedback and questions! If you want a closer look you can check it out here ✏️
Robbie H
This is going to reduce my stockpile of gray hair.
Will Hanschell
Maker
@bruinrob11 I've got a few myself that only appeared after we started the company, so no promises πŸ˜„
Aaron Lim
This is awesome! We always have issues trying to come up with creative to use for Facebook ads (especially images). I'm still running ads that haven't been refreshed for over 2 years... :( Looking forward to saving tons of time and getting better results with Pencil. Pretty sure it'll perform leaps and bounds better than the visuals I currently create on Google slides too!
Evan Finney
@aaron_lim 2 Years?! Oh no! How many potential conversions do you think you've missed out on? Open to connecting offline to see a better use case?
Dov Kaufmann
Huge huge fan of this product and team!!! Excellent experience
Will Hanschell
Maker
@dov_kaufmann thank you!!!
Ran Mussman
Brilliant, both premise and execution
Will Hanschell
Maker
@ran_mussman1 what a gent you are. proud to have had you with us on the journey
Evan Finney
Extremely easy to use- saves hours of time on creative.
Joshua Hyatt
Excellent tool and highly recommended. Chase has been a superstar in onboarding us and making sure that we squeeze out as much value as possible.
James Chadwick
Maker
@joshua_hyatt thanks Joshua for your insight and support!
Chase Mohseni
Maker
@joshua_hyatt You have been an amazing partner, teaching us what drives performance!
Keren Brickman
This is such a cool idea!!! I can’t wait to try it- seems like it’s gonna save me a ton of time πŸ™ŒπŸ™ŒπŸ™Œ
Chase Mohseni
Maker
@keren_brickman let us know how we can help. We love what you are doing over there !
Daniel Wiener
Really cool product & concept. 10/10 would recommend trying out.
Will Hanschell
Maker
@dan_wiener thanks Dan, loved reading your comment. We are big on concept and that makes execution fun πŸ’ͺ
Noah Little
Pencil is the ONLY predictive insights tool that growth marketers should use when wanting to identify winnings ads and scale them!
Aeesha Afable
So fun to use! Still astounded that there's a platform that makes ads for you
Bilal Mahmood
Love Pencil!
Will Hanschell
Maker
@bilal_mahmood5 thanks Bilal!
Jake Schonberger
Well done guys!!
Will Hanschell
Maker
@jake_schonberger1 thanks Jake, really appreciate it
Chase Mohseni
Maker
I am biased. But if you are looking systemize growing your business through performance creative, rigorous testing and iteration, while cracking the code of your brand then Pencil is for you. (I wanted this to exist before I was here and could never find anything near the power of Pencil)
Megan Hsia
Great tool to use for creating winning video ads - saved me so much time!
Sudharshan Raman
As a fellow EF alum and as someone who has been following Pencil since EFSG3 demo day, this is so cool to see!! Excited for Pencil's growth
Will Hanschell
Maker
@raman01 Thanks so much for saying this ... EF has been such a big part of the way we think about company building
James Harding
Pencil has been a game changer for us - has helped us generate some of our best ever FB creative. The team kicks ass too! - Check 'em out! πŸ™Œ ✏️
Chase Mohseni
Maker
@james_harding_lyka nothing like working with amazing people like you!
Will Hanschell
Maker
@james_harding_lyka you guys are the best ever. congrats on the recent fundraise too πŸ˜‰
Arpit Mishra
Boom πŸ’₯ This looks literally cool. Will definitely try and use it over the weekend.. Kudos on the launch team! πŸ‘
Chase Mohseni
Maker
@arpitmishra Let us know how we can help, excited to see what you create!