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Segwise
p/top-gaming-conferences-in-h2-2024-freeAutomatically catches issues that affect your mobile ROAS!
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Kevin William David

Segwise - Automatically catches issues that affect your mobile ROAS

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Automatically tracks and monitors every data point in your MMP everyday. You'll receive daily alerts on campaigns and creatives that are impacting your ROAS or behaving unexpectedly. Start your free trial in 2 mins - no engineering or credit cards needed.

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Brijesh Bharadwaj
Maker
📌
Thanks for hunting us @kevin and @rohanrecommends for helping us plan this so well :) Hi Product Hunt! 👋🏼 I'm Brijesh, and I’m thrilled to introduce Segwise: A monitoring and alerting copilot for user acquisition (UA) teams in mobile games and apps! 🤔 Why we built It: I was responsible for User Acquisition (UA) at my previous job and we spent hours every week on our dashboards trying to understand what caused our KPIs - CPI and ROAS to change. Since we were running a lot of campaigns and creatives, there were many instances where we missed something that we should have caught - this worry of missing something always remained rent-free in our minds! We noticed that this is a common issue for all UA teams, and even though UA teams are responsible for deploying millions of dollars in ad spends, they were largely monitoring their campaign data manually through spreadsheets and dashboards! This is why we created Segwise! ---- 🧩 What It Does: 🤖 Tells you what caused your user acquisition KPIs to change Tracks and analyzes every data point on your MMP, to highlight campaigns and creatives that need your attention. 🚨 Alerts you on Campaigns and Creatives that need attention Monitors campaign and creative metrics, and sends alerts when it breaches expected thresholds. 👀 Gives you visibility on what caused Retention and Revenue changes Gives a 360° view by monitoring retention and revenue for impact of changes like - new app releases, ad monetisation changes, product experiments and offers. --- ✨ Benefits: 🤑 Saves ad spends Helps you catch issues you may have missed and helps you react faster saving you ad spends every week ⏰ Saves time Saves you many hours every week from spreadsheets and dashboards 🛌 Improves sleep quality Ensures that you never miss anything allowing you to sleep well at night --- 🗣️ We’d Love Your Feedback: We would love to have hear all your feedback and feature suggestions so that we can make this the most useful tool for mobile UA teams! We are also going to decide our pricing based on the feedback from this community and for all this help, we are offering a 20% discount on the paid plans for all PH users. So go check it out and give it a spin: https://www.segwise.ai/ PS: You don’t need any credit cards or engineers to try it!
Jan
@kevin @bbharadwaj Great to see how you're turning the usually overwhelming task of campaign monitoring into an intelligent system. Congratulations on launching Segwise!
Brijesh Bharadwaj
Maker
@kevin @jan_ber Thank you Jan! Anyone who has done this manually will know how overwhelming it can get!
Raju Singh
@kevin @bbharadwaj Hey Brijesh, Great looking UI and simple UX. Ad spends are killing a lot of bucks these days. This could be a really useful stuff to plugin. Congrats on the launch!
Brijesh Bharadwaj
Maker
@imraju Glad you liked it!
@kevin @bbharadwaj Congrats! Your firsthand experience in UA shines through in the thoughtful features you've implemented, such as the ability to track and analyze KPIs and send timely alerts.👍
Gaurav Singh Bisen
Congrats on the launch. The product looks promising. However, I’m waiting for that day when mobile apps are being promoted on TikTok, IG reels and we will have a mechanism to measure the ROI of it as compared to just attributing everything under branding and organic funnel 😌
Brijesh Bharadwaj
Maker
@thepmfguy Haha, there is a way to do this today -- it's called Incrementality Measurement. We are working on features in this space as well :)
Angad Singh
Maker
@thepmfguy @bbharadwaj next PH launch 😉
Gaurav Singh Bisen
😹 LOL
@bbharadwaj I agree that there are ways to measure it but accurate measurement is where the challenge lies! I’m aware about IM and delta change in organic funnel to attribute ROI towards the channel. However, the irony is, the meetings are always around accurate quantified metrics and numbers. Since you have spent time in UAC, who would know better than both of us! 😅
Brijesh Bharadwaj
Maker
@thepmfguy Haha, for sure, the need to have an exact number is the bane of all marketing meetings.
Harkirat Singh
🔌 Plugged in
Many Congratulations on the Launch @bbharadwaj . I've been inspired by your journey of building Segwise and your openness to contributing to the community. Sharing the launch within the Zivy team as well. I hope your launch day goes well. Quick Question: How does Segwise handle large-scale campaigns with thousands of creatives?
Brijesh Bharadwaj
Maker
@harkirat_singh3777 Hey Harkirat, great question! So a large number of creatives to be monitored is one of the core problems we solve. When the number of creatives is large, it dramatically increases the likelihood of missing an insight if monitoring is being done manually. Segwise is built on top of AWS processing and GCP AI infra and we scale up the resources needed to process your data as and when needed to ensure you don't have to worry about the number of creatives being a limiting factor! :)
Halyna Prykhodniuk
I love the part about sleep. It's what doctor prescribed😄
Brijesh Bharadwaj
Maker
@halyna_plagiarismcheck_org Haha, the best benefit of great monitoring! :D
Shobhit Gupta
Maker
@halyna_plagiarismcheck_org Absolutely. It is a real benefit :D
André J
What's ROAS? and what's MMP?
Brijesh Bharadwaj
Maker
@sentry_co Hey Andre! ROAS is Return On Ad Spend and MMP is Mobile Measurement Partner, these are companies that have integrations with all the large mobile ad networks and help you get all of your data from many ad networks into one place.
Angad Singh
Maker
@sentry_co hit me up whenever if you want to dive into the world of acquisition and ROAS 🤝
Yvan Domingues
💎 Pixel perfection
As a marketer, this is an interesting tool that brings clear value to ad campaign monitoring. Will you introduce a functionality to compare different selected campaigns through a single visual item (graph, table, etc)? I believe this would be valuable for the user to analyze his campaigns' performance and help adapt his strategy accordingly.
Brijesh Bharadwaj
Maker
@yvan_domingues Glad you liked it! Comparing campaigns in a single view is something we will definitely build soon! This has come as a feature request from our existing customers too!
Abhishek Iyer
Congratulations to the Segwise team, and all the best for the road ahead! Winning on user acquisition and ROAS in crowded, competitive markets like online gaming is a critical differentiator for whichever teams use them!
Shobhit Gupta
Maker
@abhishekiyer52 Thank you for the wishes. We hope that by automating monitoring we can take out some of the grunt work from marketer's job so that they can focus on the creative work they actually care about.
Shobhit Bakliwal
Congrats on the launch, seems very promising! Curious, which MMPs do you support as a data sources?
Brijesh Bharadwaj
Maker
@shobhitic Hey Shobhit, glad to hear it! We currently support AppsFlyer, Adjust and Singular. We also support connections to all the popular warehouses like BigQuery, Snowflake, Redshift and more. We can add any new data source that you may need for free within a few days :)
Aditya Kothari
Good to see you folks here. Segwise is a must use for all the consumer tech companies, especially if you are a gaming company.
Shobhit Gupta
Maker
@adityakotharii Thank you for the support.
Anthony Latona
Looks like a great tool to provide insights and alerts for GTM teams. Getting a heads up when KPIs are changing and trending is an excellent and invaluable tool. Congrats on the launch!
Brijesh Bharadwaj
Maker
@anthony_latona Glad you liked it!
Sacha Dumay
Could it be useful for solopreneur? or is it for bigger team?
Shobhit Gupta
Maker
@sacha_dumay it is useful for anybody running ad campaigns but the value add increases dramatically with number of campaigns.
Aditya Mohanty
So excited to see this go live, kudos to the entire team, amazing work 💯
Brijesh Bharadwaj
Maker
@aditya_mohanty Thank you and the team for all the feedback on the super early versions! :)
Shobhit Gupta
Maker
@aditya_mohanty @bbharadwaj Thank you guys!! This day has been a few weeks in the making. Super excited.
aman maurya
Have been following this product from a while via Linkedin. Kudos to the team!
Shobhit Gupta
Maker
@amanmaurya Thanks for the kind words.
Angad Singh
Maker
@amanmaurya your support means a lot! 🤝
Anand Muthukrishnan
Very good demo there. Can this be used to analyse any ad campaign? Say, we sponsor influencer blogs with ads and we want to monitor its performance and tune our spend.
Brijesh Bharadwaj
Maker
@luckydev Thanks! And yes, as long as you are able to capture the source of the install through your MMP (via deeplinks), we will be able to monitor their impact.
Sofia Gertzen
Super useful product for teams or agencies. Congrats on the launch!
Brijesh Bharadwaj
Maker
@pixelpirat Thanks! Hope you try it out :)
Armash Ansari
Great. Congrats on the launch guys
Shobhit Gupta
Maker
@armash_ansari thank you. Please look at the demo or try it out and give feedback.
Aditi Gera
Congratulations on the launch! A1 team and an A1+ product 🚀
Shobhit Gupta
Maker
@aditigera thank you for the kind words.
Raghavendra Devadiga
Segwise flags weak campaigns automatically, perfect for maximizing mobile ad spend!
Shobhit Gupta
Maker
@raghavendra_devadiga4 thank you for the support.
Huzaifa Shoukat
Congrats on the launch! This looks like a game-changer for mobile advertisers. How will you be expanding to other ad platforms in the future?
Brijesh Bharadwaj
Maker
@ihuzaifashoukat Thanks, glad you found this useful :) Currently we integrate with MMPs, but soon we will also start adding direct integrations from the top ad networks like Meta, Google, Tiktok, Snap and gaming specific networks like AppLovin, Unity etc. By the end of the year, we should have all large ad networks integrated directly.
Saurabh Khante
Awesome stuff! Keep it going. Congratulations team 🎉👏
Brijesh Bharadwaj
Maker
@saurabh_khante Thanks Saurabh! Appreciate the support :)
Angad Singh
Maker
@saurabh_khante thanks a lot for the support! Do give it a try, we'd love your feedback :)