@hashim yes thats one of the reasons. Snapchat, musically, periscope, meerkat - most of the people "found" their spot already. Instagram and youtube "stars" moved to snapchat and facebook has a stronger social network than youtube with people interested in more content driven (=older people) live streams (for example historical events of all kind or politics) and entertainment, pop and stars are already powerful on snapchat - i dont think they mirror that activity to youtube (snoop dog, joey badass, kim kardashian, and dr. miami for example).
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@em@hashim Emin, I beg to differ as you are underestimating the strength of the YouTuber creator community.
Unless you are one of the lucky 140 folks or content providers that Facebook Live has shelled out $50 million to, (http://www.wsj.com/articles/face...) there's nothing but soft promotional ROI - and a murky path to monetization - for people using Facebook Live or Periscope.
YouTube understands monetization and nurturing the creator community.
Zuck and Sheryl just drove a Brink's truck to LA and backed it up at CAA and WME/IMG to jumpstart Facebook Live, but this is not a sustainable model and does not meet the needs for the 98% of content creators. And if you visit facebook.com/livemap and watch it for awhile, I would not say the game of live has been won at all.
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@em It'll be interesting to see how YouTube leverages the main countermeasure to not being first-to-market: a differentiated feature set.
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A huge game changer for content marketing - especially for startups looking to build an audience.
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Super cool! So many live streams products now, this will be a great thing in a few years.
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For the history books: my Samsung Galaxy Note 5 can stream live to YouTube right through the built in camera app.. So this feature existed for millions of users, but was poorly promoted
@andythegiant Good point! I'm with you! Mobcrush made it to bring some big youtuber on board!
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Difficult to review something we have not even seen yet, but I am excited about what YouTube is doing here.
Like YouTube Live, a creator's livestream will not be exclusively tethered to the closed wall gardens and UX-UI limitations of Facebook/Facebook Live and Periscope/Twitter.
This is a big win for content creators and for anyone using YouTube's API. Until now, I had been under the impression this product would be a standalone app called "YouTube Connect" instead of an integration inside the existing YouTube app. From a distribution standpoint, it makes total sense to integrate, but could limit feature set.
Or is "YouTube Connect" a future product release?
What if the live streaming product that with take over the world has not been built yet, or is currently being built????
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Lovely, this was a real missing feature for 2016
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Google is often the first to market, but rarely gets the big splash like Apple or Facebook. Time will tell, but it'll be interesting to see where Brands, Celebs and social media Stars migrate to. My inclination tells me Facebook because it's more of a community where people are dwelling routinely vs. discovery or search.
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I will concur. I've been in the live video space for over 2 years (launched the very first app Livelens). YT is much more reliable than most ones out there...including Periscope :) GREAT JOB!
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