CoHost: Podcast Analytics Prefix

Hi Product Hunt! I want to say a huge thank you to @benln for hunting us! I’m Fatima Zaidi, the Founder and CEO of CoHost, a podcast analytics and audience insights tool, and Quill, a podcast production agency and parent company to CoHost. After launching Quill in 2019 and creating hundreds of podcasts for global brands, we realized there were two big gaps in the market when it came to analytics and audience insights: 1. Brands don’t know who their podcast listeners are 2. Brands can’t effectively measure the impact of their podcast We searched the current analytics landscape and couldn’t find the solutions that our agency or clients needed. So we did what many entrepreneurial companies do – we solved the problem ourselves. I’m thrilled to announce the launch of CoHost’s Prefix, providing all brands and agencies with enhanced podcast analytics and audience insights – regardless of their hosting provider. CoHost’s Prefix is launching with two key features: Advanced Audience Demographics and B2B Analytics. 1. Advanced Audience Demographics offers extensive data on podcast listeners including age, gender, household income, interests, social media habits and consumption, and family members. 2. B2B Analytics allows users to discover which companies are listening to their podcast including key characteristics like size, industry, average revenue, and location. For brands and agencies, this data will allow you to: 1. Verify if podcasts are reaching the desired target audience 2. Tailor content to audience preferences for improved engagement 3. Drive growth through an understanding of who’s listening and their behaviors Thank you for taking the time to read and support this launch. Please let me know if you have any questions or want to set up a demo! Learn more about the prefix here: https://www.cohostpodcasting.com... Best, Fatima Zaidi Founder & CEO

Such an amazing step forward for all agencies and brands in podcasting!

so can this figure out who listens to a podcast on Google Podcasts and Spotify?

Congrats on the launch!

Congrats on the launch!!

Fatima, kudos on launching CoHost's Prefix! 🚀 Addressing the gaps in podcast analytics is a game-changer for brands. The Advanced Audience Demographics and B2B Analytics features will undoubtedly empower businesses to tailor content and drive growth. Exciting times for the podcasting landscape!

I'm so excited to try this. Audience insights is something that just isn't available most places— it's going to make a lot of shows a whole lot better. Congratulations!