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I'm not sure how people in the other industries take on idea generation, but this idea generator seemed to reflect a pretty closed mindset, in my opinion.
I'm not a big fan of brainstorming,in fact i hate it for several reasons. The most obvious is that it rarely drive huge growth. But i have to tell that this service is by far more "useful". But the cons have to be used to improve the service and then maybe something very useful that can be use in production can emerge.
Unlike common beliefs; ideation is not just a matter of getting the right people in the room, adding some post-its and beers to the mix and waiting for 3 hours until the next disruptive venture is somehow brought into being.
A good ideation session is hard work! It is a structured process of guiding the right people through a number of carefully designed exercises - we generally keep the beers for the end of the day. This tool was really useful in the ideation phase.
True to what we do - we don't keep developing until it's a 100% - going live with a beta version will give us a lot more insights in what could be better. Let us know!
Will use this on even more concept I intend to build.
It would great to add:
- the possibility of printing the question.
- a mini canvas to write the most powerful ideas, once all the ideas have been spoke of in order to begin with a prioritization.
