Have only had the opportunity to experiment with the free tier, but can see the value in using this as a way to draw inspiration when preparing social content.
Would be great to filter brands by thresholds e.g. follower counts - allowing you to compare engagement with more localised competitors.
My go-to reporting option for Facebook and Instagram as well as competitive analysis. For clients who want to be able to see what opportunities they're missing, I love the ability to directly compare two FB or IG accounts to see their hashtags, posting cadence, and more. Highly recommend.