Daniel Engelke

Build useful comparison pages between yourself as well as between your competitors. Bottom of funnel content is the best place to get started!

We went from product idea to our first paying customer using the product within 3 months!

We have not had much success with it at HowdyGo and have instead focussed on LinkedIn inbound/content generation as well as SEO. We have tried outbound via email and LinkedIn but for our product have found inbound channels much more successful to generate leads!

We've investigated it but decided to focus our time elsewhere. Reditus is pretty popular!

Hubspot! Have used Salesforce in the past, does depend on the size of your sales team though.

Don't worry about it, I've never been accepted into the program and still built two decently successful startups!

I've experimented with paid LinkedIn at times, if you are extensively using the platform it can be quite useful but also if you are not using it for outbound messaging probably not worth it!

Deliver value and take advantage of the networking and learning opportunities the platform provides!

Up to 5 seats for free is nice! Definitely something that would've super handy in a few of my previous roles!

We're a bootstrapped team and have had a fair bit of success with LinkedIn with organic (unpaid) content and SEO with comparison pages which are both a bit time consuming but don't cost much upfront!

Deliver value to people, if you post interesting content online then people will tend to follow you!

Cool product, once we get a bit larger will definitely start considering OrgaNice as a HR platform!

Coffee before lunch, tea after!

Go to Gemini!

There are quite a few slack groups around like backlinks.slack.com which allow you to do guest posting!

LinkedIn - https://www.linkedin.com/in/dani...

Get them to contribute value in their first day. For example when I was a CTO at another startup and had a new engineering hire I tried to make sure they merged a useful PR as quickly as possible!

We aim for 5 new articles a month plus optimisations of existing articles on top of that. With regards to finding high ranking articles, just google random topics relevant to your company, they will pop up!

A) Purpose behind signing up to newsletter no longer exists, might have had a specific problem like raising investment or coming up with startup ideas is now not something I'm working on. B) No longer finding the content interesting, could be too much promotional material or political content for example.