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Hiten Shah

Accord - Don't leave revenue goals to chance

Accord is a customer collaboration platform for companies who need to build a repeatable sales & onboarding process to hit growth targets. Collaborative, Transparent, and Engaging – What customers love.

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Ross Rich
👋 Hey Hunters - can't believe the day has finally come to be sharing Accord with the world! My cofounder / brother Ryan and I first became obsessed with sales and had an inkling that something like Accord should exist while learning the trade at Stripe and Google Cloud. I had an incredible experience scaling Stripe’s sales org from a couple of us trying to figure out the sales-led motion to a 450-person global machine. It was a hard place to leave but after years of Ryan and I sharing the same frustrations about the realities of B2B sales and armed with an idea of how to solve it for both buyers & sellers... well here we are! 🤠 The 3 main challenges that led us to take the leap and build Accord: 🙊 Customers don’t want to talk to sales reps One of the wildest learnings so far is that 95% of the buying process is NOT spent with a seller. This leaves companies only 5% of the entire process to engage. This is compounded by the major lack of focus on actually partnering with customers to solve their problems. Sellers aren’t taking into account the needs of modern buyers or how they want to purchase (transparently & collaboratively). 😭 It’s worse to be a buyer Most surprising was what we learned when we started talking to buyers while figuring out how we were going to solve the first two issues: It’s worse to be a buyer. Today, the average B2B sale involves 14+ people, and that’s only on the buyers’ side. This epiphany is really what forced us to take the leap and solidify what Accord needed to be and solve for. ♻️ Lack of repeatable systems Even if you had the above all figured out, there’s no system to reinforce this collaborative, buyer-first approach. Nothing exists to structure the sales like you have with engineering (Github), design (Figma), product (Jira). No matter how many sales philosophies or tools you try, you’re never going to see a real transformation in sales until you bring the buyer into the process. We've built Accord with these challenges in mind and are stoked to bring you a solution with features to fix your sales & onboarding process, like: 🖨️ Best practices & templates from successful startups 📋 Shared roadmap of next steps, milestones, timelines, and business objectives ⚡ Customer Activity & Engagement Tracking 📂 Resource center for shared document management & collaboration ⏰ Automatic reminders for key stakeholders on their next steps ☁️ Integrations! use Slack? Salesforce? Hubspot? we'll make sure to stay in sync If you've experienced some of the above, plz share your thoughts/feedback here! And if interested in trying it out, I'm eagerly waiting to help you hit your revenue goals 📈 😃
Bob Apollo
I've watched this evolving over the past year. The team have done a great job in addressing a very significant challenge for B2B sales organisations
Mari Chiba
@bob_apollo Thanks so much for your support Bob! We're excited to provide a tool that enables a better buying experience.
Ryan Rich
@bob_apollo Hey Bob , really means a lot coming from a certified Chief Outcomes Officer! Big fan of the outcomes based blog 😊
Ryan O'Holleran
This is amazing, congrats on the launch! This is the first tool I have come across that truly supports both the buyer and seller.
Mari Chiba
@roho Thanks Ryan! We're really excited to support a buyer-first journey.
Brad Thibeau
This product is truly incredible. Anyone in sales knows the organization of the process is easily the worst part. Anyone who runs a sales team knows that the inconsistency from rep to rep in said process makes things almost impossible to manage. Accord solves all of those problems, while most importantly, delighting the end customer by selling and implementing collaboratively vs. the traditional "back and forth" model. Teams of 5, 500 or 50000 all will find incredible value and ROI by using Accord.
Ross Rich
@thibeaub12 all about the collaborative, transparent experience in B2B sales & onboarding! appreciate the positive feedback Brad :)
Helen Israel
So awesome. The mutual evaluation process is often disjointed and inconsistent among reps - how are they supposed to keep track of everything?! Accord ensures the sales cycle is actually repeatable, and collaborative!
Ryan Rich
@helen_israel Hey Helen! Appreciate the comment. Have definitely felt the pain of juggling dozens of mutual plans with multiple prospects. Always happy to share pro-tips and advice 🎉
Casey Newton
In my opinion, every single person should buy this. And I'm not just saying that because my beloved housemate works on the product.
Dani Riggs
@caseynewton bahaha thanks Casey! Appreciate your support ;)
Jonathan Cordeau
Excited to see this hunt @rossrich @waynep and team! ?makers how do you see Accord playing in the larger sales enablement space, with products like SFDC or Hubspot?
Ross Rich
@waynep @jonathancordeau that's a great question and one we hear nearly everyday since business leaders & reps need their data in a single hub... that's why we've recently invested in a handful of pre-build CRM integrations, as well as an open API and configured Zapier integration to sync Accord with all of your existing systems :) If you're curious to learn more about this piece, here's so more info: https://inaccord.com/integrations
Sahil Mansuri
Accord is the first product built by enterprise sales reps who deeply understand how to help other sellers close more deals. If you're multi-threaded in your sales process, and you AREN'T using Accord... you are leaving money on the table.
Ryan Rich
@sahil_mansuri1 Hey Sahil, thanks for your comment and support. We're huge fans of what you're building at Bravado. Thanks again for the love!
James Berthoty
Being able to use Accord to track, engage, close, and integrate has been wonderful! Especially for complex tech sales where integrations can drag on over a year, having one shared platform that buyers and sellers love has been awesome! Huge props to the Accord team for making such a great product!
Ross Rich
@confusedcrib thanks for the kind words James - definitely important to be on the same page as your buyers/customers and appreciate all of your feedback from the VGS team :)
Isabel Hazan
Congrats on the launch! Super impressed with what you've built, and how effectively it solves a core problem from both the sales and buyer perspective. Facilitating a structured, repeatable workflow that helps both parties have a more efficient and transparent buying/selling process is not an easy problem to solve - so congrats on tackling it with such a robust product, clearly informed by your lived experience of the problem. Looking forward to watching Accord permeate through more organizations feeling this pain!
Ross Rich
@isabelhazan thanks Isabel! Focusing not just the selling team, but the BUYER is the winning approach to building strong relationships :)
Nicholas Erdenberger
Wow, so excited for the launch! Have been waiting for years for a product like this that actually works!
Mari Chiba
@nicholas_erdenberger Thanks Nicholas for your kind comment! 🤩 We'd love to get you set up with a free workspace in Accord 🚀
Sebastian Fuchs
Congrats on a great solution! Impressed by the empathy and passion this team has for sales reps. 🚀
Greg Kopyltsov
Thanks @sebastianjfuchs ! its been great to have Ross and Ryan at the helm driving the right software strategy and leveraging their years of domain expertise
Sebastian Fuchs
@gregkop for sure! always great when the core vision is rooted in personal experiences and domain expertise.
Andrew Shen
LOVE THIS!
Ryan Rich
@andrew_shen2 Thanks Andrew! Appreciate the support. Always open to chatting sales process and customer collaboration if you wanna talk shop!
Josie Wilson
Pumped for this launch! Transparency is key, good luck Accord!!
Mari Chiba
@josie_wilson Thanks for your support Josie! Your comment helps a lot ❤️
Ryan Rich
@josie_wilson Thanks Josie! Appreciate the support from Vancouver, Canada 🇨🇦
Antonis Drivas
Great looking product - led by a team of entrepreneurial superstars
Ryan Rich
@antonis_drivas Thank you Antonis, appreciate the support! Always happy to chat if you wanna talk sales process or customer collaboration 😊
Ally Winters
Amazing! Congrats Accord!!
Ryan Rich
@ally_winters Thanks, Ally!! Appreciate the kind words and support
Amber Sean
Looks super cool, congrats on the launch!
Mari Chiba
@sharlyne_simon_123rf Thanks Sharlyne for your support!
Florian Buguet
Congrats makers! 🚀 🙌 Who are the main users in the company? Sales? Sales Ops?
Mari Chiba
@flobbgt Thanks Florian for your support! Both sales and onboarding teams are using Accord to align with customers on next steps. We'd love to set you up with a free workspace so you can see it in action 😉
Elizabeth Cunningham
Love this! Congrats on creating such a sweet product, Accord!
Greg Kopyltsov
@elizabeth_cunningham thank you so much for your support!! 🙏
yurmahbude
Congrats on the launch! This is such an important tool. Bravo to bringing fragmented communications, processes, and productivity back to one place! So much potential here. Looking forward to more.
Ryan Rich
@yurmahbude Thanks! Appreciate the thoughtful message :)