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Nathan Baschez

SendGrid Email Analytics by Keen IO - Detailed email reporting that drives results

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Lex
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SendGrid Email Analytics by Keen IO is the fastest way to analyze the performance of your email campaigns and take action. Compare campaigns and tests and download a list of users who performed any action. Use downloaded lists to keep your lists clean and drive up email performance with better campaigns.

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Kyle Wild
The Pitch Room - Ep. #4
Co-founder & CEO of Keen IO here. It was amazing to watch our team & SendGrid's team work side-by-side on this app over the Summer, and we're really proud of the results! SendGrid is first and foremost a customer-driven company, and so are we. So it was a joy to collaborate with them on how to make something new and impactful for each others' customers. As the lines get blurred between marketing email and product/transactional email, we wanted to make something with both self-contained value and developer extensibility. We know that a lot of the PH community use transactional & marketing email to fit together the user's journey, so we very much look forward to your feedback!
Jarod Stewart
Conspire
How does this differ from SendGrid's dashboards? Just merging transactional and campaign data?
Alexa Meyer
Keen
Maker
@stewartjarod Hey Jarod, we partnered closely with SendGrid and their customers to discover painpoints customers had but were not currently solved by SendGrid's dashboards. There were a handful, but the main ones are: - Ability to segment and analyze campaigns by custom attributes - Ability to download a list of user emails who performed a given action (open, click, etc.) at any point in the campaign - Full access to the data and freedom to run a larger variety of ad-hoc queries against your transactional email + campaign data using Keen's Data Explorer
Michelle Wetzler
Keen
@stewartjarod Hi Jarod - Here are some additional technical features that make me excited about it. - Keen consumes SendGrid's realtime raw event stream, then organizes it into a very neat model of clicks, opens, bounces, etc. Keen also enriches the data with some information like day of week that makes some new types of querying available. The data also includes any custom properties you've set on the SG side, like "account_name" for example. - Keen keeps the data forever, so you can at any time run any arbitrary analysis on it, down to the individual user. Most email analytics tools only offer aggregate reporting after a certain time period. - Just like other event data stored in Keen, you can build realtime charts and graphs on the incoming data. - All of the data is queryable via API, so you can build programmatic analysis and automation on top of it, or white label data views in your own product as several of our customers have done.
Jarod Stewart
Conspire
Thanks, @alexakmeyer and @michellwetzler, I appreciate the details! I think some of these bullet points should be on the splash page :D
Dan Kador
StartupCTO.io 22 – Jud Valeski
Hi! I'm one of the co-founders and CTO at Keen IO. Just wanted to chime in with how excited I am to see this launch. It's been a blast to work on this, and I'm confident it'll help solve some fun business problems for SendGrid customers. Our teams have worked really hard to bring a great product to light in a pretty short amount of time (4 weeks!). I'm looking forward to collecting feedback and iterating to continue making it even easier to understand precisely what's going on with your transactional and marketing e-mail. Much <3 to the SendGrid and Keen crews who brought this to life!
Ariel Jalali
@dkador1 this is awesome. Looking forward to more collaborations like this with other vendors who manage the increasingly nuanced channels in a single customer conversation
Sherman Lee
Whoa whoa whoa! Does this work inside of explorer too?
Alexa Meyer
Keen
Maker
@sherm8n Hey Sherman! It does! All your SendGrid email data will stream to Keen so you can use the SendGrid Analytics app to build segments / download lists and the explorer to run ad-hoc queries!
Tony Blank
Context.IO
Tony from SendGrid's Community Development team here. So excited to see this launch! Analyzing email engagement should be front of mind for any email sender. Love that Keen IO built this to let people start slicing and dicing their email segments without code. Super huge time saver. Looking forward to feedback - thanks!
Sara Falkoff
Keen
Maker
Sara from Keen IO’s engineering team here. I had a lot of fun working on this application with our team and SendGrid, and I’m excited to see it go live! I’m looking forward to hearing your experiences and feedback.
Nima Gardideh
Suto
This is great. I've had to build something like this for transactional email providers we've used in the past. Looking forward to seeing it grow into a great product.
Hiten Shah
I'm really excited for this easy to setup integration. Now we can all have amazing analytics for Sendgrid when we want to get advanced analytics on our product/transactional email. At my companies we've built a lot of internal tooling that mimics this type of email analytics. Now it's time to consider throwing all that away and replace it with this ;)
Ariel Jalali
Two great companies collaborating to solve a huge marketing problem - tracking transactional emails. Sendgrid created the awareness that transactional emails and blast emails were very separate. They built a great delivery system and their analytics were good but this takes it next level, setting the foundation for really great last click attribution and omnichannel customer tracking. Great job 👍
Nicole Glaros
So excited to see this. 2 great companies (Techstars alumn!) working side by side to solve real world problems. Love it.
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