Gustaf Alströmer

Rutter 2.0 — The universal API for ecommerce

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Rutter is a universal API for reading and writing products, orders, and customer data and performing checkout across storefronts and marketplaces.

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Peter Zhou
Thanks for hunting us @gustaf ! Hey PH! 👋, We did an alpha launch of Rutter back in February and are super pumped to show you the new APIs and features we've built as well as open up the platform to the community! Rutter is a uniform way to interact with store data across most of the major ecommerce platforms out there. Just like how Plaid makes it easy for fintech companies to get bank transactions from any bank, we make it easy for e-commerce companies to read and write orders, products, and customers from any storefront. We built our schema for products, orders, and customers to be abstractable across all the ecommerce platforms, which means you don't need to worry about native integrations or intricacies between platforms. Our data fetching engine under the hood ensures that you get real-time, up to date data from any store, and we even send out webhooks on data changes so that you can more easily keep up-to-date on your merchants. It's been extremely humbling to see the amazing products that our makers push out with Rutter, from building embedded dropshipping plugins to livestream selling to better lending and financing applications to personalization and retargeting platforms to embedded checkout experiences. We're at the beginning of the ecommerce tooling cambrian explosion, and there's still so much more to build for merchants and retailers. Our mission is to enable the next generation of ecommerce experiences, and we're constantly wowed by the creativeness of ecommerce tools that people build on top of Rutter. We can't wait to see what you come up with! Peter (co-founder)
Peter Zhou
@nick_gor Thanks Nick!
Peter Zhou
@ajayjain Appreciate it Ajay :)
Dom Starkey
Incredible-looking product, I am excited to see what people make with this. One small feedback - I live in Germany and I saw some negative association with the logo at around 75% through the animation. Good luck with the launch
Peter Zhou
@dom_starkey Thanks for pointing that out Dom - definitely not our intention and we're redesigning the logo animation to avoid this issue.
Michael Chang
I feel like Rutter addresses the dire need for centralized APIs for online commerce, whereas at present devs/online business owners have to manage something like 5 or 6 API keys to link several different platforms. If you look in the docs, all you really need is one public token (to get an access token) then list all the supported platforms listed as enums. Now THIS is a based product right here, ProductHunt, give this the attention it needs and deserves Source: https://docs.rutterapi.com/docs/...
Neal Jean
Can't wait to use this!
Peter Zhou
@neal_jean1 Can't wait to onboard you and the Beacons team! Thanks for the support!
brian kitano
So excited to see where this takes customers!
Peter Zhou
@brian_kitano Thanks Brian! Super excited too :)
nikkwong
What kind of actions can you do across all platforms? Looks like you can get/set inventory and have some access over payments. Are there other things? What does the "embedded checkout plugin" hook into? What if I wanted to write, say, a plugin across platforms? What is universally available? Thanks.
Shanif Dhanani
Great work to the team! Their platform makes it super easy to plug in multiple stores and get data from them all
Peter Zhou
@shanif_dhanani1 Great working with you Shanif!
Nnaemeka Obodoekwe
Amazing product. Literally saved us months of development work!
Michelle Lim
Congrats on the launch Peter, Eric, Danny, and Will! This is like Segment got e-commerce. Merchants no longer need to configure a dozen of integrations.
Darren L
Amazing product! Solved all of our e-commerce needs with one centralized API. Easy to use, intuitive and the support from Peter and Eric was beyond.
Steven Petteruti
We’re using Rutter for our ecommerce app and boy do they deliver. Rutter works like magic. I’ve never looked at an Etsy or Bigcommerce documentation page yet our app works on these platforms out of the box. Using low level platform APIs are a thing of the past. It’s a huge unlock for us as we’re now able to service merchants on platforms we otherwise wouldn’t have the time to build for. And it gives us a competitive advantage by increasing our addressable market beyond the platforms we have time to build for. Anyone building platform specific apps is missing out. Very excited to see what’s in store for Rutter!
Arpan Desai
This can be great fit for headless commerce & custom eCommerce solutions.
Sergei Timoshenko
Well done Rutter 2.0 team! Hope you'll reach the moon 🚀
Peter Malaczynski
Will rutter support custom plugins so developers can build unique or even proprietary functionality?
Błażej Pietrzak
When this launches it will be very useful. Good job.
Anna Hwang
This sounds so cool! Can't wait to see it in action!!
Parthi Loganathan
Amazing progress! Plaid for ecommerce makes a lot of sense as the industry matures and people need data for financing, selling merch multi-platform, etc
Emerson Hsieh
I’m very excited about this product because of how easy it is to integrate with multiple e-commerce platforms with just a single API - excited to see more applications built on top of Rutter!
David Ongchoco
This looks awesome! Great job Rutter team!
Lan Xuezhao
Super exciting!!!