Scrumball - Influencer marketing AI agent with 120M creator database
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Launch influencer campaigns within minutes with your AI team. Lillian, Hunter & Charlie handle brand analysis, creator discovery, outreach automation, and ROI tracking from 120M+ database. We manage everything, so you focus on growth.
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Scrumball
Hi Product Hunt community 👋
I'm Alex Chu, founder of Scrumball - the Influencer Al agent team that runs your entire marketing operation.
What is it?
Your personal AI marketing team. Just paste your website URL and watch three AI specialists launch, manage, and optimize your influencer campaigns in days, not weeks.
Why now?
73% of brands can't prove influencer ROI. Traditional agencies take 3+ weeks with manual processes. I deliver full automation.
What's included？
• 🧠 Lillian works with you to analyze your brand across 92 dimensions and predict campaign ROI with 89% accuracy
• 🔍 Hunter finds you optimal creator matches from our 120 million influencer database
• 💬 Charlie handles all your outreach communications, achieving 3x higher response rates
• 📊 Real-time optimization automatically adjusts your campaigns with transparent ROI tracking
My Background:
After managing $100B+ in Facebook ad spend at Nanigans, I watched too many brands burn millions on broken influencer marketing—so I built the solution.
Results:
5,000+ businesses, 10.2x ROI improvement, 300% faster deployment. 🚀 Start free → scrumball.com
Ready to experience AI-powered marketing? Join our community: 👉 https://discord.gg/rM2KdqyP
What business function should AI agents handle next?
PicWish
@alex_chu821 Impressive how you’ve broken it into 3
Does Scrumball also flag potential risks like fake followers or engagement fraud or is that left for the brand to verify?
@alex_chu821 @mohsinproduct Yes absolutely! We flag potential risks like fake followers and engagement fraud through our 92-dimension analysis. This includes follower authenticity metrics, engagement rate patterns, audience quality scores, and suspicious activity detection.
Brands can avoid those costly mistakes upfront. Much better than finding out after you've already paid!
Scrumball
@mohsinproduct Hunter actually includes fraud detection as part of its core analysis. We flag suspicious engagement patterns, unusual follower growth spikes, and audience authenticity issues. Our system analyzes engagement quality, geographic distribution of followers, and comment authenticity to identify potential fake followers or bot activity.
However, we always recommend brands do their own verification for high-value partnerships. We provide the data and risk indicators, but final decisions stay with you. Think of it as having a smart research assistant that highlights red flags rather than making absolute judgments.
The 92-dimension analysis specifically includes audience authenticity scores and engagement quality metrics to help you avoid those costly mistakes.
@alex_chu821 Great launch! This sounds like it could be really effective if executed well. I want to see the most successful usecases start popping up and see how capable it really is. Awesome stuff.
@alex_chu821 @elijah_d_w Hi Elijah! Thanks for the support! 🙏 Totally get wanting to see real use cases and results - execution is everything. We're working on getting some early case studies together to show the actual impact. Really appreciate the encouragement!
Raycast
Here's what makes Scrumball cool: drop in a website link, and an AI “team” analyzes the brand, finds relevant creators from a 120M+ database, suggests pricing, and kickstarts outreach—then helps track results across Shopify/TikTok/Amazon.
The agents model mirrors how real teams work (analysis → discovery → outreach → reporting), which makes it intuitive.
I also like the practical touches: 92-dimension audience insights, realistic rate estimates grounded in past collaborations, and Radar (via Chrome extension) for reverse-searching content tied to products.
It feels like the right blend of automation and control for brands that need speed without losing signal.
Scrumball
@meadfly Good question! Of course you're not limited to physical products. We designed Scrumball to be perfect for software campaigns too. You can find tech influencers, SaaS reviewers, and developers to promote your website, app, tools, whatever, you name it.
We'd love for you to give it a try and see the kinds of creators you can find for your campaign. And, don't forget to let us know what you think! 😊
@meadfly Hi Chiris! Our database covers influencers across all niches, including those whose audiences are perfect for software products. Software gifting campaigns are actually pretty common! I'd suggest starting with nano influencers on our platform - they're often more open to trying new software and discussing affiliate opportunities. Worth a shot!
@yehan_xiao thanks, will play with what I can. I still have questions on the price point, partially because I'm cheap, and also monthly feels overhwhelming when I need to start with smaller project. Sharing this feedback as I see this same pricing structure on other influencer and AI outreach tools and feel like there's a better way to price.
@tatheer_ul_hassan Hi Tatheer! Thanks so much for the congrats! 🙏 You totally get it - picking the wrong influencer can kill ROI so fast. Really appreciate you understanding the problem we're solving.
Looking forward to your detailed feedback once you've explored more. Thanks for the support and encouragement!
Typeless
@tatheer_ul_hassan Thank you so much! 🙏 Yeah, we kept hearing the same pain points from founders - spending weeks vetting influencers only to get mediocre results. That's exactly what we built this to solve.
Really looking forward to your feedback when you dive in!
Agnes AI
Been hunting for a way to actually prove influencer ROI—Lillian’s 89% accuracy on campaign predictions is wild! Does the AI learn from each campaign to get even smarter over time?
Typeless
@cruise_chen Yes! Our AI continuously learns from each campaign's performance data. Every collaboration and conversion result feeds back into the system, making predictions more accurate over time.
The platform analyzes patterns from thousands of campaigns to identify which creators actually drive ROI for specific brands. As market dynamics change, the AI adapts its matching criteria to maintain high accuracy.
Have you seen better results with AI-driven influencer selection compared to traditional methods?
Typeless
@oksana_ch Thanks for the feedback and glad you like our comprehensive database!
You can actually find influencer email contacts in the top right corner of each creator's profile - we do provide that connection info.
For collaboration flexibility, our data includes pricing range references to help with negotiations. Great point about promotional info - we'll definitely consider optimizing that feature.
Mobile responsiveness is launching in just a few days! Our product manager @yehan_xiao is already working on it.
Really appreciate your support and detailed feedback. We have discount codes available during our launch period - feel free to try them out and share more optimization suggestions.
Scrumball is here to boost your influencer marketing process and results! 🚀
Loving the simple and polished launch video. Did you make this in house? Have an editor/agency you'd be willing to share?
Scrumball
@bryce_shawcross1 We have an in-house creative team that handled the video production. Having the process internal helps us iterate quickly and maintain consistent messaging across our content.
If you're working on launch materials for your own product, happy to connect! Always enjoy collaborating with fellow builders who understand the importance of clear visual storytelling.
remio - Your Personal ChatGPT
Congrats on the launch, Alex! Scrumball sounds like a game-changer for influencer marketing with impressive automation and ROI improvements. What other marketing challenges do you think AI agents should tackle next?🤔
Typeless
@lvyanghuang Thanks for the congrats! @alex_chu821 has built something really impressive with Scrumball's AI-driven approach to influencer marketing. AI agents could tackle content personalization at scale and real-time campaign optimization across multiple channels. The ability to automatically adjust messaging and targeting based on live performance data could be huge.
Sounds cool to have a whole team to work on my request and get suggestions from different perspectives. Congrats on the launch, guys, and good luck! 🎉
Typeless
@helga_impalpable Thank you so much! 🎉 Really appreciate the support and good wishes.
Having multiple AI perspectives working together definitely creates better outcomes than any single approach. It's exciting to see how this collaborative AI model can transform influencer marketing.
Thanks for being part of our launch community!
120M!!!! That's incredible, I didn't know there are so many influencers out there.
Your landing page is ingenious, best hook I've ever seen.
I'm waiting for the first influencers to appear on recommended page, looking forward to trying this more
Good luck with the launch!
Scrumball
@aeromaniax We're so glad you love the landing page – the team worked really hard on this one, so hearing you say that is awesome. :')
Your recommendations should be popping up for you very soon. Our AI is just working its magic! We can't wait for you to see them and dig in more.
Thanks a ton for the support and the good luck wishes (we definitely need it)!
minimalist phone: creating folders
What other platforms apart of IG, YT and TT are you planning to add?
minimalist phone: creating folders
and what parameters does the influencer need to meet to show within the tool?
@busmark_w_nika Great question! Influencers need minimum follower count, engagement rate thresholds, and audience authenticity scores to appear in search results. We also filter by niche relevance and past campaign performance. Keeps the quality high!
@busmark_w_nika LinkedIn, X, and Pinterest are all in our roadmap! What other platforms would be valuable for your campaigns? Our product team loves feedback and can prioritize accordingly 🚀 @yehan_xiao
minimalist phone: creating folders
@yehan_xiao @lizzieyuan2025 I consider Substack (potentially) + threads
@busmark_w_nika Hi Nika! Here is Yehan, PM at Scrumball. Thanks for the Substack and Threads suggestion - makes total sense! Mind sharing what type of brand you're building? No worries if you'd prefer to keep it private, happy to connect on LinkedIn instead!
minimalist phone: creating folders
@yehan_xiao My personal brand is related to marketing stuff. But if you mean on the client site, that's tech/mental health.