If Google doesn't add this, I'd be worried about a developer making an add-on. it is a time-based rule that diverts e-mails to folder and then dumps them back to the inbox at certain times.
How is this product different from the competitors? Is there any possibility to delete spam?
I like the app as it helps me to focus on the real work to happen. Simple and straight forward. Get me my mails in doses. It's a good help on a way to more discipline.
If you value your time and work you need big, focused time intervals to focus and creative thinking. Connection to the network should be restricted to 1 hour 1-3 times per day max for email, phone calls, and whatever social crap you are stuck into.
Have been using this for about a month and love that I don't get distracted by constant flow of emails throughout the day. All emails are attached to a label if you really want to "peek" before the scheduled delivery time(s) you've set-up.