I guess that web3 design simply has a higher bar in terms of achieving a "wow" effect. But in terms of a process, I don't think it really differs. Recently we've built https://tokenhunt.club and its visual identity and it was pretty much the same it terms of the process

I think it's only about relevant experience in the field. They already know the concept/glossary of web3, understanding how blockchains work, have experience using web3 sites. I would say it's similar how a fintech designer, or an ecommerce designer has specific deep knowledge. They can work faster in their field than others. But the design process is the same.